May 1, 2023

Toyota’s ever-popular, multi-award-winning Yaris family of cars has reached a worldwide total of 10 million sales in the 25th year of production.

The milestone means Yaris joins Toyota’s illustrious eight-figure sales achievers – Corolla, Camry, RAV4, HiLux and LandCruiser.

Yaris has consistently been a pioneer, introducing new technologies and concepts to the compact car market for almost a quarter of a century.

Its spirit of innovation has helped maintain its status as one of Toyota’s consistently popular models since the first-generation Yaris became the first Toyota to be named European Car of the Year, in 2000. It also won the Japan Car of the Year title.

The current fourth-generation model was named European Car of the Year in 2021. It is Toyota Australia’s most fuel-efficient car with hybrid variants offering an official combined fuel-consumption figure of just 3.3 litres/100km1.

At launch, it was the only vehicle in its class with front-centre airbags, intended to protect the heads of front-seat occupants, and a driver-assist system designed to detect and automatically brake to help avoid pedestrians and vehicles at intersections2.

Yaris has demonstrated its ability to adapt to changing customer needs with the “family” growing to include the widely acclaimed GR Yaris performance sports car and the high-riding Yaris Cross urban SUV in 2020.

In Australia, cumulative sales of the Yaris family have totalled 361,982 cars, including 81,983 examples of the first-generation Yaris sold here as the Echo from 1999-2006.

Totals also include the Yaris Cross SUV (19,184 in Australia), GR Yaris sports car (2,393 in Australia) and Vitz (the model’s name in Japan).

Yaris is a genuinely global model, manufactured at sites around the world. Initial production started in January 1989 at the Takaoka plant in Japan; today it has production bases in Japan, Brazil, China, Taiwan, Indonesia, Malaysia, Pakistan, Thailand, France and the Czech Republic.