Iconic styling

Our 3rd Generation Prius doesn't just reflect its iconic shape and design heritage - it goes even further by setting a whole new benchmark in purposeful vehicle design. The sleeker, more refined body, aero-cornered bumpers and a rear-focused roof provide a seamless airflow around, over and even under the car. Indeed, Prius has spent more time being refined, and redefined, in wind tunnels than any other Toyota in history.

Aerodynamics

The sleek lines and sweeping roof of the Prius are not just for show - they provide efficiency benefits as well.

From the front bumper to the rear spoiler, every ridge and corner of the Prius optimises airflow over, under and around the car. The car is designed to slip through the air - saving fuel and emissions. The industry measures aerodynamics by a car's drag co-efficient (Cd). The Prius Cd of 0.25 is among the lowest you'll find for any production car.

LED headlamps

The Prius i-Tech® has LED headlamps because of their long life, less power consumption, and higher luminosity.

Sophisticated and energy efficient, LED (Light-Emitting Diode) headlamps use less energy but produce more light than standard headlamps. They are renowned for their long life cycle (up to 15 years) and can also help reduce power consumption. Prius is the first ever Toyota vehicle to use LED headlamps.

Prius also features Daytime running lamps.

Ecological trim

Prius is the first car in the world to use a plant-based plastic for some interior trim.

The Toyota-developed Eco-Plastic emits 20% less CO2# than standard plastic over its lifetime. You'll find trims and scuff boards are made from plant-derived plastic, while sound proofing and the driver's side seat cushion are made from a combination of recycled materials

Hybrid Performance

There's no need to sacrifice performance for improved fuel economy. With Toyota's world-leading hybrid technology at its core, Prius effortlessly combines remarkable fuel efficiency with uncompromised performance.

Superior Hybrid Synergy Drive® technology

Uncompromised. Efficient. Dynamic. Hybrid Synergy Drive® is the world's most advanced hybrid technology.

Toyota has refined the 3rd Generation Hybrid Synergy Drive® to create a lighter, more efficient system. Prius uses both a petrol engine and an electric motor and switches seamlessly between the two or uses them simultaneously to deliver the best performance for any condition. The result? Lower emissions and up to 50% better fuel economy than a similarly sized conventional petrol vehicle.

Cutting Edge Technology

Packed with advanced technology - much of it the first of its kind in the world - Prius is all about technologies to further enhance your driving experience. In short, it's about stuff you can actually use. So instead of lumbering us with baffling acronyms and tech-speak, Toyota has flipped the equation and asked 'what's in this for the driver?' How does this technology benefit them?

Car Safety

Whether you're just ducking round the corner, or setting out on the great Australian road trip, when you get behind the wheel there's simply nothing more important than knowing you're safe. Prius features an impressive array of active and passive safety features designed to make sure you arrive at your destination safely, wherever that may be.